Logical Incrementalism is a term coined by James Brian Quinn (1980). According to Quinn, “Constantly integrating the simultaneous incremental process of strategy formulation and implementation is the central art of effective strategic management”. His adaptive approach of strategy formulation recognizes that implementing change in a large organization is complex and time-consuming and as a result a fully articulated strategic plan may actually not be possible. Instead the theory proposes a nonlinear mixture of strategic planning and spontaneous change midcourse.

Quinn even wrote a book named
Strategies for Change: Logical Incrementalism (The Irwin Series in Management and the Behavioral Sciences)

I guess I’m not the only one to take this “information” with a slight grain of salt, at least I think UserFriendly illustrated it nicely with the following cartoon:

Marketing for women

You’re at a party and spot a handsome guy. You approach him and say “I’m pretty good in the bedroom”. This is direct marketing.

You’re at a party and spot a handsome guy. You approach him and ask for his phonenumber. The following day you call him up and say “I’m pretty good in the bedroom”. This is tele-marketing.

You’re at a party with a few friends. You spot a handsome guy, and one of your friends approaches him and tells him “She is pretty good in the bedroom”. This is advertising.

You’re at a party and spot a handsome guy. You approach him and refreshes his memory: “Can you recall our date a few weeks ago and how good I was in the bedroom?”. This is Customer Relationship Management (CRM).

You’re at a party and spot a handsome guy. You approach him and say: “I’m pretty good in the bedrom” and follow up with a blowjob. This is merchandising.

You’re at a party and spot a handsome guy. You approach him, tell him how well he is looking and that he smells great. You light his cigeratte, get him a glass of wine and tell him “I’m pretty good in the bedroom”. This is Public Relations (PR).

Marketing for men

You’re at a party and spot a hot, young chick. You approach her and tell her: “I’m pretty good in the bedroom, and can keep it going all night long with no interuptions what so ever”. This is misleading marketing and illegal according to law.

(I stole this from Jostein)